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Sales Representative

   United States |  Full time

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Posting Date :  2022-04-26

Job Identification :  10982

Department  :  Sales

Reporting to Equine Sales Manager, this position is responsible for working in their respective territory to understand and identify veterinary clinic and customer needs. By taking effective and innovative initiatives, this Equine Sales Rep will be committed to broaden customer base, enhance product exposure, and strengthen customer communication and relationship. This role will also collaborate and support Equine Sales Team by reviewing and planning sales performance and strategies specifically for Equine portfolios from time to time, to ensure alignment of resources and market demands and maximum of sales profit


Primary Job Responsibilities

Territory Sales Management

  • Function as key point of contact for all and any matters within the defined Territory relating to sales of Bimeda’s Equine products to the Ethical Veterinary Channel
  • Territory with include both Primary and Satellite regions
  • Primary Territory responsibilities will be Kentucky
  • Satellite Territory will include major equine accounts in;
    • Indiana
    • West Virginia
    • Virginia
    • Kentucky
    • North Carolina
    • South Carolina
    • Louisiana
    • Mississippi
    • Alabama
    • Georgia
  • Satellite Territory responsibilities will be to focus only on key equine markets within the Satellite territory. Priority on travel to and travel frequency will be based on Maximizing Sales and Profitability within the entire Territory.


Major Commercial Development Activities

  • Connect with key decision makers at Veterinary Practices to maximize sales of Bimeda products to those practices. 
  • Connect with key personal within Bimeda’s Veterinary Distribution channel to maximize sales of Bimeda products.  This will include.
    • Travel with and relationship management of Distributor Outside Sales Representatives 
    • Relationship Management of Distributor Inside Sales Representatives
    • Relationship Management of Regional Branches of Bimeda’s Distribution partners within the territory
  • Develop and Communicate a Travel plan within the territory to support sales of Bimeda Equine Products for Primary and Satellite regions of the territory.  Execute the travel plan

Marketing Initiatives

  • Attend tradeshows within the territory to support sales of Bimeda’s Equine Products
  • Support and Communicate Bimeda marketing programs within the territory as required to all levels of target consumers of those programs.  This could include Veterinarians, Veterinary practice staff, distribution, and end consumers.
  • Provide monthly updates on sales trends and challenges.

Cost Control & Budget Management

  • Work with management to create territory sales and cost budgets
  • Manage the territory to achieve the sales budgets and maintain and control travel and territory costs.
  • Monitor current sales performance compared to budget and ensure you are on track to achieve monthly, quarterly, and yearly sales goals.
  • Monitor move-out of Bimeda products using Ag Data Reports

Commercial Team Cooperation

  • Participate in conference calls
  • Interact with and report to Equine business Unit Manager on a routine basis to discuss current market trends, ongoing action plans etc.
  • Interact with Technical Services Department
  • Interact with the Marketing department
  • Attend Regional and National meetings as required


Travel with Bimeda management and technical services as required




























Please note that this job description is not exhaustive, and the role holder may be required to undertake other relevant duties commensurate with the grading of the post. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve.
















Competencies Required for the Role


  • Commercial and Marketing Insights - the ability to analyze the company’s competitive position by considering market and industry trends, existing and potential customers (internal and external), and strengths and weaknesses as compared to competitors.
  • Innovation and Creativity – is the ability to create, develop and implement a new product, process, or service with the aim of improving efficiency, effectiveness, or competitive advantage.  Also, the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, or interpretations.
  • Effective Communications - Is the ability to convey information to another effectively and efficiently, to listen – help facilitate sharing of information between people.  It is about understanding the emotional intention behind the information. The ability to express oneself clearly in conversations, confirm understanding, communicate using data and facts whilst adapting to one’s audience.  Exhibit willingness to listen and show respect for oneself and others in interactions with others.   express oneself clearly in verbal and business writing.
  • Collaboration and Knowledge Sharing- is the ability to work jointly with others or together especially in an intellectual endeavor; the ability and desire to work cooperatively with others on a team; as a team leader, the ability to demonstrate interest, skill, and success in getting groups to learn to work together. Builds partnerships for global performance.  Respects others.
  • Building Relationships – is the process of developing social connections.  This is a fundamental business competency that is the basis for reputation, influencing, closing deals, and sustaining business relationships.










  • Greater than 2 years of sales experience in Animal Health industry, Equine product portfolio preferred
  • Ability to set a sales objective and build and execute a sales plan
  • Bachelor’s degree in sales/business management, life sciences or other relevant education
  • Strong background/knowledge in Equine Animal Health products and market
  • Excellent verbal and written communications skills
  • Strong attention to detail
  • Must be able to manage competing priorities
  • Ability to build and foster effective relationships across the business region, with the customer based with the territory, and with distributor sales and sales management.
  • Self-starter/Self-directed




















About Bimeda



Bimeda is a leading global innovator, manufacturer and marketer of veterinary pharmaceuticals and animal health products and has over half a century’s experience in providing science-driven solutions to optimize the health, wellbeing and productivity of the world’s animals.

Bimeda’s global innovation program sees six state-of-the art R&D centers across four continents collaborate on an enviable product development pipeline which anticipates the ever-evolving needs of the animal health industry.

Bimeda’s nine manufacturing facilities across seven countries allow the company to manufacture a broad range of preventative, curative and nutritional products including sterile injectables, vaccinations, nutritional boluses, feed additives, tablets, water-soluble powders, pastes and non-sterile liquids.

Globally, the company focuses on the development, manufacture and commercialization of quality Bimeda-branded products while also being the partner of choice for contract manufacturing and R&D services for prominent companies within the animal health industry.

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