Role Overview
The Commercial Head UK will lead the UK commercial organisation, overseeing a team of Key Account Managers, Territory Managers, and Customer Service representatives across the animal health channels.
This role is responsible for shaping and executing the UK commercial strategy, accelerating revenue and margin growth, and strengthening partnerships across the veterinary and agricultural sectors. This includes engagement with veterinary corporate groups and buying groups, independent practices and clinics, wholesalers and distributors, agri-trade and farm customers, as well as online and e-commerce channels.
The ideal candidate will bring proven commercial leadership experience within the animal health sector, strong people leadership capability, and a deep understanding of the UK market, including regulatory requirements, customer behaviour, and channel dynamics.
Key Responsibilities
1. Team Leadership & Development
Lead, inspire, and develop a high-performing UK commercial team across key customer groups
Build capability in key account management and value-based selling
Set clear objectives, coach performance, and foster a culture of accountability and customer focus
Ensure compliance with all UK veterinary medicines regulations in market execution
2. Commercial Strategy
Own and deliver the UK commercial strategy, defining long-term growth priorities across species portfolios
Identify and prioritise high-value opportunities (e.g. new product launches, category expansion, and shifts in customer demand)
Ensure alignment with European and global commercial priorities
Define and continuously optimise route-to-market strategies
Act quickly on market opportunities (e.g. competitor stock shortages, supply gaps, special import opportunities) to capture share
Monitor competitor activity, pricing, and market trends to anticipate risks and unlock growth
3. Customer & Market Leadership
Lead strategic relationships with key UK veterinary corporates, buying groups, wholesalers/distributors, and farm customers
Support development of robust joint business plans delivering sustainable growth and compliance
Guide complex commercial negotiations (pricing, volume, contracts) to secure long-term partnerships
Oversee all customer contracts and trading agreements, ensuring consistency, commercial robustness, and clear governance
Apply structured customer segmentation to focus on highest-value opportunities
4. Performance Management
Deliver against UK revenue, margin, and market share targets
Lead demand planning, forecasting, and pipeline management across product portfolios
Ensure pricing, promotions, and investments maximise profitability and ROI
Drive disciplined management of GTN (Gross-to-Net), rebates, and trade investment programmes
Ensure all rebates, discounts, and promotions are accurately tracked, accrued, and controlled
Partner with Finance to manage credit, debtor days, and working capital, ensuring adherence to agreed terms
5. Cross-Functional Collaboration
Work closely with Marketing, Technical, Regulatory, Supply Chain, and Finance teams to deliver commercial plans
Partner with technical and marketing teams to strengthen value propositions and customer outcomes
Represent the UK market in European planning forums, providing insight and commercial recommendations
Industry Experience
Strong understanding of the UK veterinary and agricultural sectors, including corporate groups, wholesalers, and farm supply chains
Commercial & Leadership Experience
Proven track record in senior commercial or national sales leadership roles within animal health or a related sector
Experience leading and developing high-performing commercial teams
Strong strategic capability with experience shaping and executing country-level plans
Excellent financial acumen, with the ability to interpret sales, margin, and investment performance
Strong contract negotiation expertise, including rebates and trading terms
Working knowledge of the UK veterinary medicines regulatory environment
Third-level qualification in science, veterinary, agriculture, business, or a related discipline (postgraduate qualification advantageous)
About Bimeda
Bimeda is a leading global innovator, manufacturer and marketer of veterinary pharmaceuticals and animal health products and has over half a century’s experience in providing science-driven solutions to optimize the health, wellbeing and productivity of the world’s animals.
Bimeda’s global innovation program sees six state-of-the art R&D centers across four continents collaborate on an enviable product development pipeline which anticipates the ever-evolving needs of the animal health industry.
Bimeda’s nine manufacturing facilities across seven countries allow the company to manufacture a broad range of preventative, curative and nutritional products including sterile injectables, vaccinations, nutritional boluses, feed additives, tablets, water-soluble powders, pastes and non-sterile liquids.
Globally, the company focuses on the development, manufacture and commercialization of quality Bimeda-branded products while also being the partner of choice for contract manufacturing and R&D services for prominent companies within the animal health industry.
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