The Director, Omni-Channel Business Unit will lead the development, implementation, and monitoring of sales strategies for all brands and customers within Bimeda's Omni-Channel, retail, and mass market channels. This role is responsible for defining and executing a transformative retail and digital commerce strategy across Omni-Channel, retail, mass market, and emerging alternative channels.
The Director will develop a highly progressive retail customer-focused business model for Omni-Channel, Retail, and mass market, and other alternative channels as needed. They will oversee the development of sales strategies, marketing strategies, policies, procedures, strategic planning, and organizational development. This position requires an in-depth understanding of animal health product workflows between distributors, retailers and veterinarians and the ability to develop strategies to reduce potential friction between them.
The Director will provide vision and long-term strategic direction to achieve annual sales and profit targets, develop yearly retail sales and profit targets that align with Bimeda's goals, and manage all line items within the respective budgets. They will direct and manage sales activities to ensure expected targets are achieved, and coach, develop, motivate, and mentor colleagues. They will also consult on relevant forecasting activities to ensure timely communication of product requirements to Demand Planning and improve forecast accuracy.
This position will oversee and lead the development, implementation and monitoring of sales strategies for all brands/customers for Bimeda retail channels and will have the responsibility of leading the Operational success of the business, measured in top line sales and profit. This role will be responsible for building commercial strategy that transforms the current approach inclusive of distribution, category management and promotional activities and customer marketing.
Key Role Specific Requirements
- Provides vision and long-term strategic direction to achieve annual sales and profit targets
- Develops yearly retail sales and profit targets that cascade from the Bimeda targets.
- Responsible for annual sales, marketing, and expense budgets for the retail business unit.
- Manages all line items within the respective budgets
- Works Cross-functionally with the Bimeda KAMs and Marketing department to develop integrated and aligned long-term product marketing plans
- Provides leadership in solving day-to-day issues that will occur with current Bimeda distributors and Bimeda Omni-Channel strategy
- Directs and manages Sales on activities to assure expected targets/outcomes are achieved
- Managing objections and conflicts(internal and external) that will arise from implementing a new Omni-Channel team and strategy for Bimeda
- Coaches, develops, motivates, and mentors colleagues
- Leverages marketing objectives, consumer promotions and customer strategies to deliver actionable tactics to drive annual planning
- Executes marketing campaigns across retail platforms with all retail partners
- Financially sound and predictable forecast ability
- Consults on relevant forecasting activities to assure timely communication of product requirements to Demand Planning; forecast accuracy is met or improved
- Interfaces with Bimeda globally to ensure learnings in the US are communicated to other Bimeda countries
Please note that this job description is not exhaustive and the role holder may be required to undertake other relevant duties commensurate with the grading of the post. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve.
Competencies Required for the Role
STRATEGIC THINKING – is the ability to analyze the company’s competitive position by considering market and industry trends, existing and potential customers (internal and external), and strengths and weaknesses as compared to competitors.
LEADERSHIP – is the ability of an individual to influence, coach or inspire followers or other members of the organization; to enhance others’ commitment to their work and to a high -performance culture. Provide motivational support, and the ability to develop and communicate goals in support of the business mission. Provide direction with purpose and alignment to Company vision and values.
ADAPTABILITY/CHANGE AGILITY – Is the ability to be agile and adapt to constant change; shows good resistance to pressure and stress; is resilient and open-minded. The ability to demonstrate support for innovation and for organizational changes needed to improve the organization’s effectiveness; initiating, sponsoring, and implementing organizational change. The ability to change or be changed in order to fit or work better on some situation or purpose, and embrace change. Strives for continuous improvement.
ENGAGEMENT, DRIVE AND EMPOWERMENT - The ability to convey confidence in employee’s ability to be successful, especially at challenging new tasks; delegating significant responsibility and authority to engage employees; allowing employees freedom to decide how they will accomplish their goals and resolve issues.
BUILDING RELATIONSHIPS – is the process of developing social connections. This is a fundamental business competency that is the basis for reputation, influencing, closing deals and sustaining business relationships.
PROBLEM-SOLVING – Is the ability to find solutions to complex problems quickly; know how to identify problems and strengths; good analytical skills.
Required Qualifications & Experience
- Essential:
- Minimum of Bachelor's degree (BS/BA) required
- Minimum ten (10) years of work experience in U.S. Animal Health sales
- Five-plus (5+) years of successful sales management experience
- Five-plus (5+) years of experience with customers, brokers, distributors, wholesalers, agencies, in the Omni-Channel market space.
- Digital sales and marketing knowledge in Omni-Channel space
- Industry experience working with current Bimeda Distributors who have retail strategies
- Established customer relationships or experience in working with the following customers:
- Omni-Channel - Amazon, Chewy, Walmart, Alivet, other Omni-Channel players
- Retailers – Tractor Supply, farm and fleet organizations
- Catalog Companies – Valley Vet, Jeffers, RJ Matthews
What We Offer
- Health Insurance (medical, dental, vision)
- 401(k) plan for retirement savings
- Paid time off (vacation, sick leave, holidays)
- Life insurance
- Employee assistance program
- Expected Salary Range: $190,000 - $240,000
About Bimeda
Bimeda is a leading global innovator, manufacturer and marketer of veterinary pharmaceuticals and animal health products and has over half a century’s experience in providing science-driven solutions to optimize the health, wellbeing and productivity of the world’s animals.
Bimeda’s global innovation program sees eight state-of-the art R&D centers across four continents collaborate on an enviable product development pipeline which anticipates the ever-evolving needs of the animal health industry.
Bimeda’s nine manufacturing facilities across seven countries allow the company to manufacture a broad range of preventative, curative and nutritional products including sterile injectables, vaccinations, nutritional boluses, feed additives, tablets, water-soluble powders, pastes and non-sterile liquids.
Globally, the company focuses on the development, manufacture and commercialization of quality Bimeda-branded products while also being the partner of choice for contract manufacturing and R&D services for prominent companies within the animal health industry.
More info at www.bimedacareers.com
Bimeda is an equal opportunity employer committed to fostering a diverse workforce. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
