Role Overview:

The Commercial Head France will lead the commercial organisation. This role is responsible for shaping the country commercial strategy, accelerating customer and margin growth, and strengthening partnerships across the veterinary industry. The role holder will also act as the legally designated RP (Responsible Person) for the company. 

The ideal candidate brings proven commercial leadership experience in the animal health sector,  experienced team leader, combined with strong strategic capabilities and a deep understanding of local market dynamics, including regulation, customer behaviour, and channel evolution.

This is a fully remote position, offering flexibility to be based anywhere in France with regular travel required to customers, key stakeholders and internal meetings.

Key Responsibilities

Team Leadership & Development

• Lead, inspire, and develop a team of Key Account and/or Territory Managers covering veterinary groups, distributors,, wholesalers, Vet practices and GIE’s
• Build capability in key account management and value-based selling
• Set clear objectives, coach performance, and create a high-performance culture built on accountability and customer focus.
• Take accountability for ensure compliance to all relevant veterinary medicines regulations with our activation in market
• Act as the legally designated RP (Responsible Person) for the company

Commercial Strategy

• Own the local commercial strategy, defining long-term direction for growth across our species portfolios.
•  Identify and prioritise high-value opportunities, including new product launches, category expansion, shifts in customer behaviour, and customer group consolidation.
• Ensure strategic alignment with Europe and global business priorities.
• Define and continuously review the route to market.
• Move quickly to take advantage of fast-moving market opportunities – such as competitor out-of-stock situations, special import opportunities, and short-term supply gaps – to capture volume and grow market share.
• Monitor the competitive landscape, competitor pricing, and wider market trends, using this insight to anticipate threats and identify new sources of growth.

Customer & Market Leadership

• Oversee relationships with GIE’s , key veterinary corporate groups, wholesalers/distributors, and integrators .
• Support Key Account Managers in developing robust joint business plans that deliver growth, category performance, and compliance.
• Guide the team through complex price, volume, and contract negotiations, ensuring sustainable long-term partnerships.
• Oversee all GIE , Wholesaler and customer contracts and trading agreements being put in place, ensuring terms are clearly documented, commercially sound, and consistently applied across the customer base.
• Apply robust segmentation across customers to ensure focus remains on highest potential customers and products

Performance Management

• Drive delivery of revenue, margin, and market share targets across the country/region
• Lead accurate demand and sales forecasting, pipeline management, and performance analysis across product segments.
• Ensure pricing, promotional execution, and investment decisions maximise profitability and ROI
• Enable robust GTN % evolution and customer focused rebate management programs, evolving our got to market model where required
• Ensure all customer rebates, discounts, and promotional offers are monitored, accurately accrued, and fully accounted for, so that the true net cost of trade investment is understood and controlled.
• Work with Finance to manage customer credit, debtor days, and working capital, ensuring agreed trading terms are adhered to and overdue accounts are actively managed.

Cross-Functional Collaboration

• Work closely with Marketing, Technical teams, Regulatory, Supply Chain, and Finance to ensure seamless execution of commercial plans.
• Partner with technical and marketing teams to strengthen value propositions and enhance customer outcomes.
• Represent the market in regional planning forums, providing market insight and commercial recommendations.

Experience & Skills Required

Industry Experience

• Strong understanding of veterinary and agricultural channels, including GIE’s , corporate groups, wholesalers, and Integrators
• Prior RP (Responsible Person) experience is required

Commercial & Leadership Experience

• Proven track record in senior commercial or national sales roles, dealing with large veterinary and trade customers
• Experience managing and developing high-performing commercial teams.
• Demonstrated ability to shape and execute commercial strategy at country or regional level.
• Strong financial acumen with the ability to interpret sales data, margin performance, and investment impact.
• Strong contract negotiation skills, with experience structuring GIE agreements, rebates, and trading terms, and a working understanding of the veterinary medicines regulatory environment.
• Third-level qualification in a science, veterinary, agricultural, business, or commercial discipline; a relevant postgraduate or commercial qualification is an advantage.

Fluency in French is essential; Professional fluency in English is required for reporting and collaboration within Bimeda’s European and global organisation.

About Bimeda

Bimeda is a leading global innovator, manufacturer and marketer of veterinary pharmaceuticals and animal health products and has over half a century’s experience in providing science-driven solutions to optimize the health, wellbeing and productivity of the world’s animals.

Bimeda’s global innovation program sees six state-of-the art R&D centers across four continents collaborate on an enviable product development pipeline which anticipates the ever-evolving needs of the animal health industry.

Bimeda’s nine manufacturing facilities across seven countries allow the company to manufacture a broad range of preventative, curative and nutritional products including sterile injectables, vaccinations, nutritional boluses, feed additives, tablets, water-soluble powders, pastes and non-sterile liquids.

Globally, the company focuses on the development, manufacture and commercialization of quality Bimeda-branded products while also being the partner of choice for contract manufacturing and R&D services for prominent companies within the animal health industry.

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